In fact an interesting side effect of the business has been empowering women running pre-schools in their communities. In some ways perhaps it was a solution they’ve always been looking for. Many of our subscription service customers were actually pre-school teachers who wanted a syllabus style solution. What prompted the product diversification from home to school? We have a subscription solution that brings play back into family time at home as well as an “airbnb for play schools" for teachers. By flipping our approach around, we’ve designed a scalable early-learning system based on the science of play. This is a radically different approach in India where many still believe that the best learning happens when kids sit still and follow directions. And while theoretically everybody agrees that play helps children acquire such skills, it’s still considered ancillary to learning. We see these as opportunities where we can have a big impact on a child's social, motor, emotional, cognitive skills and cultural knowledge by letting them do what they do best – playing. Pre-schools are also becoming a second home for kids in those early years. And actually given how Indian cities are developing, there’s very little outdoor time, kids are no longer climbing trees or crossing bridges.
Parents are hyper-ambitious for their kids but moms are out working, grandparents, aunts and uncles are less a core part of kids' lives, cousins often don’t live in the same city and of course screen time dominates. This is true across the 25 big cities in India. In the last decade, the fabric of the Indian family has dramatically changed from a child’s point of view. What are some of the broader trends you’ve noticed in early childhood development and how does Flinto respond to them? Interview with Arunprasad Durairaj, co-founder & CEO: what we're learning about early learning.
0 kommentar(er)
